The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing
|Format Type||PDF - Mobi|
|File Size||2 MB|
Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale.
Great book for anyone looking to build the their brand. Kyle has direct realworld experience that he brings to the book. He has great examples from large companies all the way down to startups and small businesses.
Here are some of my favorite take aways from the book: Create a lead magnet that helps with each problem Create a welcome series for each core problem Build relationships with influencers who can speak to each problem Sean Sumner - Self Publishing School The Story Engine is an excellent resource for entrepreneurs who are looking to grow their business. Content marketing has definitely helped in growing my business Bean Ninjas by building trust with our audience and potential clients. As a busy founder this wouldn't have been possible without having a content strategy and a repeatable system to produce high quality content. The Story Engine will guide you through the steps to build your own content marketing engine. Meryl Johnston - Founder, Bean Ninjas "The Story Engine is a game-changing book for content marketing. It takes many of the essential pillars of a great content strategy and puts them into a very simple package. This is an essential read for any entrepreneur looking to grow their business online." Jeremy Slate - Create Your Own Life Podcast About the Author Kyle Gray is an entrepreneur who helps startups and small businesses grow with content marketing. He has helped dozens of startups and small businesses create scalable content marketing strategies. He specializes in creating step-by-step processes and templates to automate and delegate. Kyle also taught entrepreneurship and marketing at a startup accelerator at The University of Utah.