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Kevin Roberts - 64 Shots: Leadership in a Crazy World

Ebook
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Product Details
ASIN157687771X
Product Typeebook
Format TypePDF - Mobi
AuthorKevin Roberts
PublisherUralic INC
ISBN-109781576877715
ISBN-13978-1576877715
Pages240

A compendium of insights presented against glossy images, compiled from the astute observations and remarkable life of creative business leader and iconoclast Kevin Roberts.

64 SHOTS: LEADERSHIP IN A CRAZY WORLD is a compendium of value-accelerators for business and life. It is gathered as a 64-shot method from the astute observations and remarkable life of creative business leader and iconoclast Kevin Roberts. A provocative figure traversing the peaks of global commerce, media and sport, Kevin Roberts - creator of the ground-breaking idea Lovemarks - is recognised as one of today's most uncompromisingly-positive and inspirational leaders. 

In 64 SHOTS, Roberts draws on the biggest ideas, toughest experiences and greatest influences of his life to present 64 stripped down, straightforward and instantly-absorbable insights on how to bring order to the chaos of business and life. The punchy insights into winning - hitting readers lightly jab after jab - are an array of one-liners, sound bites, tweets, charts, quotes and historical reference points. They are loaded with Roberts' experience, story, brio, provocation and direction. 

The writing is accompanied by (not necessarily linked to) a visual order of black-and-white photos of leaders in their cultural fields, some modern, many historical, some famous and all personal. This eclectic selection of people are both direct and indirect influences to Kevin Roberts' life. Examples are: Mary Quant, Vince Lombardi, Margaret Thatcher, Vivienne Westwood, Twiggy, Tom Peters, Peter Drucker, Martin Luther King, Renzo Rosso, Brigit Bardot, Bob Dylan and Sean Fitzpatrick (rugby player).

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